Type Factory

Type Factory is a hypothetical museum and gallery space in London which aims to inform and enthuse its visitors about all aspects of type and to promote all things typographic. The brief was to design a visual identity and range of promotional materials for the Type Factory. The typographic posters were designed to be harder to read than regular advertisements, the idea being; anyone that takes a little extra time to read the unusual type would have an interest in typography and therefore be interested in a visit to the Type Factory.